SAP Customer Data Management

Experience Builder / Demo's

The Experience Builder was built to allow anybody in SAP or associated partners to have the ability to present and show rich experience using products which are part of the Customer Data Management suite.

Originally started with just Customer Data Cloud, the experience journey (demo) now incorporates Customer Data Platform, Emarsys and Qualtrics.

If this is your first-time using the experience build and demos it is highly recommended you check out the Training & Enablement first as this contains helpful tips and videos.

You require to define a theme for the customer experience.

Quick Tip - Demo CONF

CDC Demo Configuration

If you are new to the CDC Demos, you might not know about the ability to customize your demos. Back in 2015 I was given the task to create a Gigya Demo for Media, the 'Gigya Media' site, I decided rather than build a specific vertical site, I would build a framework which could be skinned for any vertical and/or any client, and that really gave us the basis of the Experience Builder we use today.

So, your demos you have A LOT of customization which you can do yourself, you can turn on and off features and integrations, change screen-sets and screen, and for those of you which are more advanced you can even connect your own CDC API Key, and MUCH MUCH MORE.

To open the Configuration Modal when you land on the demo site, open the bottom toolbar using the button bottom right of the screen and then choose the Config option.


Please make sure your browser has 3rd Party Cookies ENABLED. If you have any problems with loosing your session to the demo portal or to the actual demo, this potentially is down to the blocking of 3rd party cookies which are starting to be set by default in browsers.

If you have any problems with the portal or the demo, first, try a HARD REFRESH to hopefully fix the problem.

DEMO Notes

Always check your site before the meeting with the client.

Once you choose a theme you will always bypass this screen during the demo. Use the 'Bottom Toolbar' on the site to get back here to change theme or

Customer Data Cloud (CDC) - Leader in CIAM

The CDC platform is a best-of-breed CIAM (Customer Identity Access Management) and ECPM (Enterprise Consent Management Platform) which was built from the ground-up to help business connect with their customers, identify them and build trusted relationships built on a First-Party Permission Based Profile. SAP and CDC is seen a a leader in the CIAM space by Forrester.

  • CDC CORE Deck

    This is my CORE deck for CDC, which, I try to keep up-to-date and has EVERYTHING in it. The purpose is to take the deck and then use the parts needed for any presentations which you might have.

  • Administrative Console

    Account: GIGYA SA Demos

    Site Group: (ID = 27743428665)

  • Help Portal

    For product documentation please visit the SAP Help Portal.

Common Business Drivers

  1. Increase Prospect & Customer Acquisition
  2. Acquiring Accurate Customer Data (1st Party Permission-Based Data)
  3. Driving Engaged Personalized Experience (Customer Experience)
  4. Solving SSO Challenges (Multiple Entry-Points, Multiple Brands)
  5. Breaking Customer Data Silos (Marketing, Sales, Service, etc.)
  6. Data Privacy Compliance (e.g. GDPR, PDPA, APPA, etc.)

Features & Functionaity Overview

Technology Overview

Infrastructure Overview

Customer Data Platform (CDP) - Unify Customer Data

The SAP Customer Data Platform helps businesses better serve their customers by connecting many types of customer data, so as to deliver omni-channel experiences. CDP connects customer data from a multitude of sources and organizes and presents the data so that it is easier to understand what the customer is doing, when the customer is doing it, and if applicable, why the customer behaves in a certain way. The SAP Customer Data Platform provides the tools to deliver an improved customer experience, while maintaining the customer’s rights to data privacy.

Activity Simulator

MyStore EPoS Simulator

Customer Data Managament Overview

Features & Functionaity Overview

Solution Architecture

Emarsys - The Only Omnichannel Platform

Emarsys integrates natively into all your marketing and commerce channels. This means that marketers can build sophisticated omnichannel campaigns all from within a single platform.

Qualtrics - Experience Management

Listen on every channel, get powerful recommendations, and take action automatically. Design the experiences people want next, and continually improve every experience. Easy market research. Over 250 templates. Save time. Data driven decisions.

Passwordless Made Easy

If you have noticed this button pop up in your demos, don’t be worried, this is OwnID. OwnID is a new revolutionized passwordless way to identity yourself and register/login to an application, and its so easy and so cool, all done via your mobile phone. Scan the QR Code on your phone, confirm, and that’s it, you are done.

The Phone is the Key, Users’ authentication keys are cryptographically stored on their phone and are used to log in on any device.

OwnID is an SAP Partner and built by Gigya’s founders, allows users to sign in with their phone biometrics.

Please be aware OwnID does come at an additional cost, please contact Colin Eastman (VP of Sales) for further information and help with your opps.

Please promote OwnID with current and new clients, its a really cool feature.

Training & Enablement

There is a lot to learn and I know when it comes to Customer Data Management and doing a full end-to-end demo there are A LOT moving pieces. Check out the material put together which will hopefully help.

Tutorial - Standard Demo Process:
  1. Prospect Acquisition and Nurturing: Lite Registration
  2. Subscription Management: Lite Preference Centre
  3. Customer Acquisition: Full Registration
  4. Privacy & Consent: Customer Consent
  5. Progressive Data: Progressive Profiling
  6. Personalized Experience: Personalization
  7. Consistent Experience: Single Sign-On
  8. Self-Service Management: Profile & Consent Preference Centre
  9. Unified Customer Profile: CDC Profile

Demo Portal Release Notes

Help & Support

Hopefully you are using the CDM Portal & Experience Builder and are getting benefit from using it.

The experience builder and demos evolves based on what people need and presenting across the globe. So please feel free to reach out if there is anything you want to see in the demos which is not currently available.

If you have any questions, queries, or feature requests which will help and assist in the presentations you are running, please feel free to reach out to me.

Contact Details